Roam Homegrown

Roam Homegrown is more than just a luxury self-care brand – it's an invitation to pause, breathe, and reconnect with yourself. To reflect this ethos, I designed a new brand identity that captures the essence of their mission. The elegant peacock logo and the tagline "Time for you" symbolize the beauty and importance of self-care. The packaging, with its natural materials and calming colors, elevates the experience of using Roam Homegrown products into a moment of personal ritual. This holistic approach to branding strengthens the connection between the brand and its customers, inviting them to embrace a life of balance and well-being.