Emerald Veil Hemp Co.

Emerald Veil Hemp Co. sought a brand identity that reflected their commitment to holistic wellness, ethical sourcing, and a luxurious yet approachable experience. Inspired by their values, I developed the name "Emerald Veil," evoking the lushness of hemp fields and the preciousness of their ingredients. This served as the foundation for a comprehensive visual identity that would resonate with their target audience.

The interlocking hearts logo, subtly forming an emerald, became the visual cornerstone of the brand, symbolizing their dedication to personal and planetary well-being. A refined color palette, drawn directly from the hemp plant, features vibrant greens and deep purples to convey warmth, sophistication, and a connection to nature. The typography, a harmonious blend of classic and modern fonts, communicates quality and innovation, aligning with the brand's core values. To complete the brand experience, clean lines, and minimalist aesthetics were incorporated into the packaging design, emphasizing transparency and promoting conscious consumption. The final result is a brand identity that authentically reflects Emerald Veil Hemp Co.'s values, elevating their presence in the market and resonating with their target audience.